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SEO: definition and strategies
SEO is a series of techniques used to improve a website's ranking in Google search results.
PageRank is a ranking algorithm developed by Google that evaluates the popularity and authority of a web page.
What is SERP? Definition and advice for optimizing it
SERP is the acronym for "Search Engine Results Page", i.e. the search engine results page.
How to Write an Optimized Instagram Bio
The Instagram Bio is an element of fundamental importance and one of the first things that users notice when they land on our profile.
Corporate blog: why it is important to have it
Everyone is talking about digital content now. And when defining a marketing strategy you certainly cannot avoid understanding how to create valuable content. Is critical. Just as it is essential...
Customer loyalty: what it is and why it is necessary
Customer loyalty means establishing a strong relationship with them, based on trust and reciprocity.
Buyer Personas: what they are and how to create them
The term Buyer Personas is used in marketing to recall the typical target of your company.
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