Blog: Insights and Trends in the World of Digital Marketing

Enter our blog to stay updated on the latest trends in digital marketing, with in-depth articles, useful tips and innovative strategies. A point of reference for professionals and enthusiasts of the digital sector.

SERP
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What is SERP? Definition and advice for optimizing it

SERP is the acronym for "Search Engine Results Page", i.e. the search engine results page.

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Keywords: what they are and why they are fundamental

A keyword is the set of one or more words that act as a link between the user's query on a search engine and the related results.