SERP stands for “Search Engine Results Page”. It refers to the page that is displayed by a search engine in response to a user’s search query.

When a user enters a query into a search engine, the search engine algorithm goes through its index of web pages and returns the most relevant results to the user. The results are displayed on the SERP, typically with a list of blue clickable links to different web pages that match the user’s query.

The results on a SERP may also include other elements such as advertisements, featured snippets, knowledge panels, videos, images, and more. The search engine tries to display the most relevant and useful information to the user based on the search query.

The order of the results on a SERP is determined by the search engine algorithm, which takes into account various factors such as relevance, authority, and popularity of the web pages. The goal of search engine optimization (SEO) is to improve a website’s ranking on the SERP, which can lead to increased visibility and traffic.

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